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The Apprentice treatment

By Herald Express  |  Posted: May 29, 2014

BUSINESS ADVICE: From the left, Tim Jeavons and Nicola Furneaux from Beverley Holidays, Ruth Badger from Ruth Badger Consultancy Ltd, Claire Jeavons and Katy Jeavons from Beverley Holidays

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SALES supremo Ruth Badger from reality TV show The Apprentice shared her savvy selling secrets with the Beverley Holidays' team on a recent visit to the Paignton-based holiday park.

Best known for her stint in the second series of Sir Alan Sugar's popular BBC 1 show, Ruth now runs her own consultancy business offering training sessions inspired by her signature Badger selling style.

Beverley Holidays' team of staff were treated to a two-day course led by the lady herself, with attendees taught how to build upon their existing sales techniques from anecdotes taken from Ruth's time on The Apprentice.

Beverley Holidays general manager, Nicola Furneaux, said: "We pride ourselves on offering our customers the best experience possible, from the moment they call up to inquire about booking to when they arrive.

"Ruth Badger's course has been great motivation for all the staff here at our holiday park, and we can't wait to put into practice all the great advice and top selling techniques she taught us over the two days."

Through her own consultancy business, Ruth Badger Consultancy Ltd, the British businesswoman has helped countless companies achieve great success through her many years of sales expertise.

As well as her thriving consultancy business, Ruth has also starred in her own six-part factual show Badger Or Bust on Sky One, which saw her battle to turn sales teams across Britain into business superstars.

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