TORQUAY United chief executive Andrew Candy has issued a plea to fans to 'turn up and make some noise' this weekend – and help the Gulls rediscover their 'winning habit'.
With manager Alan Knill unavailable for comment, it was up to Candy to call for Gulls' fans to turn out in force for the home clash with Cheltenham Town on Saturday (3pm).
Despite the team yet to win at home in the league this season, Candy said home attendances have so far been above the level by which the club sets their annual budget.
That figure includes a bumper opening-day crowd against AFC Wimbledon (3,441) and a home clash against well-supported Oxford United (3,176).
But with Knill's men having only recorded one league win so far this season – at Northampton – a good display this weekend has taken on added importance.
He said: "I do look at it as a fan, and obviously you want to win every game, but realistically it's going to take time for a new team to gel together.
"From Saturday there are signs that that is starting to happen, so my message to the fans would be to come out and make some noise for the team.
"Winning can become a habit and we've got games coming up where you would hope to pick up some points, so we would like the fans to come out and help us get into that winning habit."
He continued: "At the start of every season we budget on the presumption of a certain number of fans coming through the gate, and at the moment we're on the right side of that. But so much of that is influenced by what happens on the pitch, and a couple of recent results haven't gone our way for whatever reason.
"Having said that we're still very early into the season, but so far our home attendances have stood up.
"Cheltenham Town is one of those games which is usually played on a Tuesday night as it's not so far away, and I think this is the first time we've played them on a Saturday for a few years – so we would hope for a good crowd," he added.
"I'm not sure how many Cheltenham will bring, but hopefully we will get a good Torquay following and fingers crossed it will coincide with a good performance and a home win."
Off the pitch, Candy said he is hoping to improve revenues from the club's corporate hospitality events – and not just on matchdays.
The chief executive is planning on holding a number of events which would be branded as 'Live at Plainmoor' – including sportsman's dinners, quiz nights, and even pig racing or poetry recitals.
"It's all about raising the profile of the club and bringing in extra income," he explained.