TRAGO Mills at Newton Abbot has launched a 'Click & Collect' reservation service.
Initially launching with a 'taster' selection of its products, the service will be expanding over the coming months to encompass all of its 38 departments.
Chairman Bruce Robertson said: "With e-commerce growing at the pace it is, we felt it was essential to expand our in-store shopping experience to our customers in a new and exciting direction.
"Trago customers will have the best of both worlds — a full hands-on in-store experience and the choice of 'Click & Collect' — and we'll be offering the same every day Trago value on our ranges, whichever way they choose to shop."
He added: "I'm frequently asked about internet shopping and have mixed feelings. That said, with ever more sophisticated IT and most things possible, not to mention seemingly almost everyone here now being younger than me, I guess it has to be a case of 'never say never'!"