SOUTH Devon's Gemini FM is to be rebranded Heart as part of a national change of heart by the parent owners.
Global Radio's announcement comes as Gemini ceased its broadcasts from offices at Victoria Parade, Torquay, having moved its presenters to Exeter.
Gemini's managing director Francis Flanagan stressed the change was not a result of streamlining, and he said the company would not be giving up its Torquay offices.
As part of the changes on November 1, Gemini will be re-branded as Heart, in the same way as other Global Radio stations nationally.
The Heart network will consist of 35 stations aimed at people in their 30s, with a brand described as 'sassy, female-oriented, but male credible'.
Mr Flanagan said: "All existing programmes will be maintained to provide the best music, local news, sport and traffic, presented by local DJs'.
He added: "This development is important for the future strength of Gemini.
"Commercial radio is consolidating to ensure it is a strong competitor to the BBC, and we will continue to provide our listeners and advertisers with a first-rate local station, supported by the largest owner of commercial radio in Britain.
"The change to Heart will be progressive, and we will take our listeners and advertisers with us throughout this process.
"Having our broadcast team together at Exeter should make the product better, but behind-the-scenes staff will remain in Torquay."
Gemini FM's current presenters will continue their breakfast and drivetime broadcasts, despite the shift to Exeter.
Other shows will be taken from Heart nationally.
Matt Rogan, from the morning show, said: "I will still be here each morning on Torbay and South Devon's Heart FM — and I can't wait.
"For us to be part of the Heart network will bring so much extra resource to me.
"As part of this exciting radio brand I will get to speak to some of the biggest stars of music and showbiz, and that's going to be great for the show."