LIFE coach Chris Hoyte has started a business in the Bay to bring a unique approach to business start-ups and successful development.
The company, called inn-8, also brings in the talents of his associate Ben Long.
Chris said: "Through inn-8, I help those who are seeking to start a business to properly develop their idea, put their idea into a business model and then develop a business plan.
"I work with my clients in a mentoring capacity. But not in a classroom – rather alongside them in their real life.
"My typical type of client is someone who does not want the grass to grow under their feet, they just want to get going and learn along the way. Somebody who wants a sounding board and a good dollop of common sense and business acumen.
"I use a combination of skills –– leadership, strategy development, business planning, management of people, training, conflict resolution and financial management. "I have developed my approach over the years from dealing with a huge variety of people from all walks of life, both professionally and personally."
He added: "Business for me is about people and relationships. You can learn skills and discover knowledge, but without people, business cannot flourish."
Ben Long, who has worked as a training consultant in a major international company, uses his skills to work with clients who have self-belief issues.
Chris said: "They may have a corker of a business idea but not the belief in themselves to progress.
"Ben can help them understand themselves better and help them get over the deep-seated beliefs that limit them."
Ben is a Certified Master Practitioner of Neuro Linguistic Programming, Coaching, Time Line Therapy (TM) and has a diploma from the Trainers accreditation programme (TAP) in training facilitation.
Chris the company can also work with established businesses to help facilitate a new strategy.
"A fresh pair of eyes and a new set of ideas can work wonders. Sometimes just stating the obvious can have a huge impact.
"People sometimes can't see the obvious because they become bogged down in detail. The phrase 'can't see the wood for the trees' has never been so true," he said.
Chris's other associate is Torquay-based Maggie Taylor of Sugar Fix Creative.
Maggie is able to use her extensive skill and experience to help new and existing business with marketing, publicity, corporate branding and web design and print.
Also, inn-8 has its own in-house administrator and bookkeeper Fay Martin who can provide administrative support, including diary management for clients.
Chris's current clients include hotels, a magazine publisher, and an outside catering company.