A NEW role has been created which it is hoped will raise further the profile of the South West Coast Path.
The South West Coast Path Association has appointed a new business development manager to work alongside businesses that want to support and get involved with one of the region's most valuable assets.
Esther Pearson from South Milton has joined the association, which is based in Ivybridge, in order to help build upon their coastal heritage work and develop business partnerships to support the 630-miles of stunning coast path which encircles the entire South West peninsula.
As part of this, she is now inviting businesses to partner with the charity during 2014 to deliver some vital path improvements and protect this great tourism asset through the South West Coast Path Association's flagship event — the Great South West Walks.
Esther said: "Recent research has shown that during 2012, the coast path had 8.6million users across the South West which have generated around £436million to the area, an increase of almost 15 per cent in the past three years — helping support 9,771 full-time equivalent jobs.
"Because of this, it is a vital economic asset to the tourism industry in the South West — and is why we are looking for businesses to be involved by becoming a sponsor."