UNION Street, Newton Abbot, has welcomed a new business.
Alicia's Fantasy, selling lingerie and adult entertainment, opened last month.
Proprietor Alice Atkins has been in the manufacturing and retail business for more than 20 years and spotted a gap in the market in Newton Abbot.
The town centre area is rapidly becoming known as Unique Union Street, due to its extensive range of boutiques and specialist shops.
Sally Henley, Newton Abbot Town Centre Development manager, said: "Alice has put together the shop beautifully – you can see she has real flair and she has opened her shop just in time for what I hope will be a very busy Christmas for her.
"This adds to an already impressive line-up of great independent retailers in this interesting shopping street."