TORBAY is taking its campaign to recruit much-needed experienced social workers on the road.
The council's children's services department is taking part in several recruitment fairs across the country in the next few months to help fill vacant posts.
The aim is to reduce the number of costly agency staff, which is one of the costs pushing the service into the red, and provide more continuity for children and young people in need.
The first fair will take place in Manchester on October 15.
A new recruitment video called 'Make an Impression' will be played at the fairs. The film has been created by Denhams and uses a mixture of interviews with staff and scenic imagery from the Bay.
It highlights what Torbay has to offer those looking for a new challenge and lifestyle.
Accompanying the promotional video is a raft of short testimonial films from social workers giving more in-depth views and information.
They can be seen on the Torbay Council website www.torbay.gov.uk/socialwork
In July, there were 30 posts vacant, 40 per cent of the establishments. Many were being filled by agency staff at an additional cost of £1million a year.
The recruitment campaign is already generating interest and offers of employment are now being made, but there are still a number of positions available.
The service is already offering £1,000 payment to any Torbay Council employee who recommends a qualified social worker to the council.
Potential recruits who are new to the area can be shown around the Bay looking at areas to live, schools, colleges, and nurseries.
Help can also be given to family members who may need employment, making them aware of specific organisations within commuting distance.
The council offers a relocation package and has a retention scheme.
Richard Williams, director of children's services, said: "We don't deny that we have many challenges in Torbay but we are committed to continuing our improvement journey with our staff and partners to further improve the lives of children and young people in the Bay."
Cllr Chris Lewis, executive lead for children, schools and families, said: "This recruitment campaign is all about putting an attractive package together to encourage experienced social workers to Torbay. We don't want to rely on agency staff."