The South Devon family of Dragon's Den star Deborah Meaden will be tuned in to watch her strut her stuff across the dance floor on this series of Strictly Come Dancing.
Her brother in law Steve Massey, who owns the Devon Valley Holiday Park in Shaldon and previously owned holiday parks in Brixham, said he and his wife Gail have had to stay tight lipped about her appearance for a 'few months'.
"Gail is a big fan of Strictly and will be going up London to see her sister Deborah this week," said Steve.
"I think Deborah is competitive by nature and will therefore do well. She also sees it as a bit of fun.
"Strictly have been trying to get her on the show for the last four to five years."
She'll compete in the dance contest against the links of rugby player Ben Cohen and designer Julien MacDonald
Deborah, 54, isn't the only Strictly star to have links to South Devon.
Former MP Ann Widdecombe, who lives at Haytor, danced on the show with Anton Du Beke in 2010.