THE GROSVENOR Hotel has seen a surge in interest from potential guests since the latest airing of the Channel 4 series.
Now almost halfway through its third series, it features the hotel in Belgrave Road, Torquay, and former manager Mark Jenkins.
In this series, with finances at rock bottom, Mr Jenkins decides that his 'three-star, bucket-and-spade' hotel is going upmarket.
Mr Jenkins and his team attempt to lure in posh guests and keep them happy over a busy summer season.
In early October, the Victorian building was sold to Grand Hotel boss Keith Richardson, following sales inquiries from 2,200 people.
Mr Richardson said that since the new series went on air, there has been a surge of interest in the hotel.
"In the first week, it was mental," he said. "The website crashed because there were so many hits, and we were inundated with phone calls. Last week, the hotel was the second most talked about subject on Twitter after Pamela Anderson and Dancing on Ice."
Mr Richardson appears in the seventh episode, bringing what he described as 'a bit of sanity' into the programme.
He said it was 'really exciting' to be involved in the show.
He also said he believed the series was good for Torbay.
"It shows Torbay off in a beautiful light," he said. "It shows the sunshine and areas such as the harbour."
Work is currently under way to bring the hotel up to three-star status.
Mr Richardson said: "We will make it into a mini Grand."
New manager Chris Jones added that, in the wake of the television show, there has been increased interest from around the country but also local interest in using the venue for functions.
He said: "Last week alone, we had eight wedding inquiries which was really good. With advertising, we might expect two or three a month."
He added that people did not realise how much work has been done on the hotel since the series was filmed.
"From the outside, it's the same hotel," said Mr Jones.
"Within a month or two, we will have painted it and the locals will believe we have invested in it."
He added that almost all the staff that were working at The Grosvenor before the sale are still working at the hotel.
Viewing figures for the third series of the Channel 4 'reality' show The Hotel have been in the millions.
And readers of our website www.thisissouthdevon.co.uk can't get enough of the shenanigans at the Grosvenor either.
On our website more than 27,000 of our online readers have clicked stories about Mark Jenkins and his Grosvenor staff in the past week, making them the most popular stories on www.thisissouthdevon
Join us online at www.thisissouthdevon.co.uk during the show on Sunday night at 8pm to take part in a live discussion on The Hotel.