IT'S lift off for Power 50 2012.
The initiative, in partnership with legal firm Kitsons, was launched for the first time last year and generated huge interest across Torbay, especially among the local business community.
Click the link on the right for a look at last year's Power 50.
The Power 50 list details those people who play key roles in shaping the future of the English Riviera.
We will be publishing numbers 50 to 31 next week.
They will be people who are influential and have a drive, passion, enthusiasm and a vision to take the Bay forward in ever-challenging times.
Last year's Power 50 list had Torbay mayor Gordon Oliver at number one. Will he still be at the helm for 2012?
There was a distinct lack of women in the 1 to 50 list. Has that changed this year?
There will definitely be surprises in store for some as they will be keen to see who stays, who goes, who is promoted and who is relegated.
Look out for a special 'double act' in the new list. One ranking will be a family affair.
Once again the criteria for making it on to the list was fairly vague, fairly broad and entirely flexible, as it had to be.
Editor of the Herald Express Jim Parker said: "It is also totally subjective and compiled after discussions between myself and colleagues at the Herald Express who deal with these people through the course of their working weeks and months and know exactly who they are and what they have to offer.
"One of the key questions to answer when compiling the 50 was can these people deliver — deliver something to change the Bay?
"They may be able to do just that because of the nature of the job they do or by the qualities they bring to that position."
Again, readers will recognise many of the names. Some may be somewhat unknown as many people work tirelessly behind the scenes, quietly transforming the Bay without shouting about it from the roof tops.
And, again, you will not see any names from the Herald Express. There will be occasions when we lead from the front and champion a cause for the community — backing calls for a review in parking policies in our Make It Fair initiative is one good example.
We believe it is our role to report and reflect impartially on what is happening out in our community.
Also missing again from the people of power will be leading solicitor Dominic Hollingsworth, who may well have featured on the list himself.
Dominic, partner and head of corporate at Power 50 partners Kitsons Solicitors, is also legal advisor to both the Torbay Town Centres Company and the English Riviera Tourism Company.
But he has sacrificed his chance of public recognition to instead play a key role in the drawing up the Power 50 2012 names.
We are sure the Power 50 2012 list will get people talking. You will all have your views on who should and who shouldn't be there. There are no rights and wrongs. At the end of the day it is all about recognising those people who can change the Bay for the better.
It's also about having a bit of fun.