THE ERTC now promotes over 500 businesses through its various digital marketing channels and this month a number of businesses were contacted to ask their opinion of the digital marketing work the ERTC has been doing. This is what they said:
Martin Brook Pilgrims Rest
"It is one thing to have a great product, it is another to market it effectively and get it known to the correct audience and the greatest numbers and the ERTC is definitely having a positive impact.
"From a standing start, the ERTC's marketing is simply light years ahead of what the Bay had before and has embraced not just standard Google rankings but also all new media applications the person of today and certainly the future is using.
"The MyRiviera App has been a huge bonus for my guests. It's simply brilliant. It has become the Tourist Information Centre brought direct to a mobile, iPad etc."
Claire Jeavons Beverley Holidays
"The official English Riviera website has been transformed into a valuable tool for holiday customers and as a Promotional Partner and local accommodation provider in the Bay we have really benefited from it.
"Many of our guests use the internet to find and book their accommodation and we are extremely pleased with the traffic we receive via the official website.
"Referrals to our website directly from the ER website have doubled since this time last year
"We widely promote the MyRiviera App to our customers and feel it's an extremely useful tool for them while they are here on holiday. It's perfect for finding out what's going on around the Bay as well as things like attractions and restaurants — right at their fingertips."
Jackie Richmond Splashdown Waterparks
"I am aware there is a lot going on in the background to position the English Riviera strongly and the ERTC's campaign to promote the MyRiviera App has been particularly visible. We have seen a massive increase in mobile and tablet devices accessing our website this summer.''
Julia Browne TLH
"The digital marketing the ERTC has been undertaking to promote the resort has been improving all the time, especially with the segmentation of campaigns and the use of micro-sites and referral traffic has increased by 159 per cent from January 1 to August 31 compared with 2012."
Brett Powis Lincombe Hall Hotel
"The ERTC's digital marketing is absolutely spot on with a great balance of information, remaining user friendly and progressive; the App is great, the website modern and it works well.
The SEO has also worked very well so the website is very high on all the search engines and helps to drive business into the Bay and to the hotels and attractions.
"It's amazing how quickly the ERTC has moved things forward from a pretty basic web offering to one that is as good as any nationwide.
"We are getting more and more bookings either from the ERTC website or from guests who say they have seen the hotel on the official site.
THE ERTC has been recognised nationally for its digital destination marketing work, being placed in the top three destinations for Best Website in the past two years through its association with the British Destinations Association.